![]() A cluster of dots is a good way to think of this law, or the way that Cheerios group together in a bowl of milk. What It Means: When items are placed near each other, they are perceived to be in a group. ![]() Capture this movement by incorporating lines that pull the viewer’s eye through the scene, like the example below: They value the beauty of lines and curves and appreciate how the eye needs to naturally follow certain visual elements. How You Can Use It: Great designers also understand the importance of flow. What It Means: Continuation describes the way that they eye is compelled to flow from one object to another, especially through lines and curves. This can be helpful when you want to use icons or illustration with a more minimalistic style in your slide designs. How You Can Use It: Thanks to the Law of Closure, when designing your slides you can feel confident about using icons or illustrations that include gaps in the design. What It Means: This law explains that people will naturally skip over the gaps and view the object as a unified whole. ![]() The aesthetic advantage of this is to give your image a sense of harmony and connectedness, as in the slide below: How You Can Use It: Similarity can be seen in shape, size, color, or texture, so there are many ways to group items visually without making them identical. What It Means: According to the Law of Similarity, the human mind will automatically group together visual elements that are identical or resemble one another. Here are the different laws and some tips about using them: If it can’t perform this task easily, it will struggle with the quality of design. In other words, when you see a visual image, your brain naturally tries to tie all of the elements together. Developed by the Berlin School, they explain that the mind likes to form a “global whole” when viewing objects. They are an invaluable guide when selecting and arranging icons and illustrations on a slide. If you are new to the world of presentation design, you may want to make yourself familiar with The Gestalt Principles.
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